your headline POP”), “how to” statements (“How to add emotional triggers that increase the desire to buy”) and “secrets” (“The 9 secrets to turning ordinary “sales copy” into a powerful “solution” your customer has to have”).
4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors”, instead say “The inside, life-changing secrets of 12 mentors.”
Let’s do one together. We’ll use the example of a widely-known book. See if you can guess what book it is.
You’ll get:
·10 time tested, proven guidelines for personal and business success.
·The one investment that can multiply your wealth by 100 fold almost immediately.
·Little known advice that guarantees your future – eternally.
·The inside, life-changing secrets of 12 mentors – learn from their victories and failures!
Can you guess what book it is? It’s The Bible! Using the list method, we’ve been able to pull out some of the benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.
As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and use the 4-step process outlined above. You’ll be knockin’ ‘em dead in no time!
FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at businessessentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com.